Cindy Shu Therapy

SERVICES

Creative Direction

Branding Design

Web Design

Illustrations

Production

Photography

Cindy Shu Therapy is a private practice focused on personal growth and mental development for their clients. Therapy is not meant to provide solutions to their struggles, but instead a reflection to help clients understand themselves and as a result, approach their struggles in a healthy manner. Young working professionals, families and married couples are able to come to the practice and work closely with Cindy to grow towards their truest self.

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The branding system reflects the conversational aspect of the practice by letting the type speak for itself in its design elements. Cindy Shu Therapy is client-focused, with its only mission to provide personal growth through their conversations. The website reflects the personable aspect of the practice by bringing the potential client through a conversational flow within each page. 

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