Cindy Shu Therapy


Creative Direction

Branding Design

Web Design




Cindy Shu Therapy is a private practice focused on personal growth and mental development for their clients. Therapy is not meant to provide solutions to their struggles, but instead a reflection to help clients understand themselves and as a result, approach their struggles in a healthy manner. Young working professionals, families and married couples are able to come to the practice and work closely with Cindy to grow towards their truest self.

The branding system reflects the conversational aspect of the practice by letting the type speak for itself in its design elements. Cindy Shu Therapy is client-focused, with its only mission to provide personal growth through their conversations. The website reflects the personable aspect of the practice by bringing the potential client through a conversational flow within each page.