Branding & Packaging Design
My fellow designer friend, Becca Wang and I embarked on the visual refresh for HR Cloud. It initially did not start as a full rebrand, but simply a separation of the two companies of HR Cloud and NEOGOV. NEOGOV is the older, parent company that focuses on the public sector, while HR Cloud was its younger company focused on the private sector. Over the years of their existences, their branding and style were very close to being the same. We were on a 2 week time crunch to introduce a visual refresh for HR Cloud as the team needed to build a new website in time for a conference.
The visual refresh encapsulates the HR Cloud brand by introducing fun colors, whimsical characters and a play of illustrations. These design elements and principles were applied to the welcome box that is given to new employees as a warm and exciting introduction to HR Cloud.