HR Cloud

Liquid Courage


Creative Direction

Branding & Packaging Design




Everyone needs a bit of liquid courage to get them through their first day at work. At HR Cloud, new employees are provided with a welcome kit that will give them just that. Liquid Courage is a set of three quality juices that invigorate and energize, designed with confident playfulness and just the right touch of humor for any new hire needing that extra boost of daring.

The branding conveys light-hearted vibes for the nervous employees. The illustrations display a change of state from their previous situation of feeling tired, nervous or shy to a better state of being more energized, calm and outgoing. 


HR Cloud Liquid Courage has been awarded by Graphic Design USA 2017 American Package Design Award