Lois + Clark
Optometry
ROLE
Kristy Lee
Creative Direction
Branding & Packaging Design
Production
Photography
Product Design
3D Product Production
Clear vision should not be an inconvenience. Lois + Clark has purposefully designed every aspect to optimize optometry for your everyday needs. Each pair of contact lenses is easily accessible from a specially made canister which keeps track of each month's rotation in a year. Consumers are able to effortlessly change their contact lenses when needed, enabling them to save time and keep their eyes healthy.
RECOGNITION
Lois + Clark Optometry has been awarded by Graphic Design USA 2017 American Package Design Award.
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Lois + Clark Optometry has been featured in the ArtCenter College of Design Student Gallery.
The brand's design is driven by the concept of going from ordinary to extraordinary. Just like how Clark Kent goes from ordinary journalist to extraordinary superhero, Lois + Clark embodies that value within its design. The opening ceremony in the packaging design emulates the action of Clark Kent pulling his shirt open to reveal his superhero identity.
The contact lens dispenser was 3D printed and made in-house with a fellow designer friend, Jibum Jung.
