My fellow designer friend, Becca Wang and I embarked on the visual refresh for HR Cloud. It initially did not start as a full rebrand, but simply a separation of the two companies of HR Cloud and Neogov. Neogov is the older, parent company that focuses on the public sector, while HR Cloud was its younger company focused on the private sector. Over the years of their existences, their branding and style were very close to being the same. We were on a time crunch to introduce a visual refresh for HR Cloud as the team needed to build a new website in time for a conference.
I was approached in January 2019 with an opportunity to brand a private therapy practice. Coming from a family of therapists, I immediately jumped on the project and began a wonderful 3-month journey to build a brand that best represents Cindy Shu Therapy.
I was approached in January 2019 with an opportunity to brand a private therapy practice. Coming from a family of therapists, I immediately jumped on the project and began a wonderful 3-month journey to build a brand that best represents Cindy Shu Therapy.
The first part of my working relationship with Cindy was to establish who she is as a therapist and what her practice stands for. We've had many conversations and collaborated in intensive working sessions to clearly define her mission, values, and goals for her practice. A strong design comes from a well-defined brand, in which we set out to do using a breakdown of branding terms to build the voice of her practice.
Lois + Clark
Optometry
ROLE
Kristy Lee
Creative Direction
Branding & Packaging Design
Production
Photography
Product Design
3D Product Production
Clear vision should not be an inconvenience. Lois + Clark has purposefully designed every aspect to optimize optometry for your everyday needs. Each pair of contact lenses is easily accessible from a specially made canister which keeps track of each month's rotation in a year. Consumers are able to effortlessly change their contact lenses when needed, enabling them to save time and keep their eyes healthy.
RECOGNITION
Lois + Clark Optometry has been awarded by Graphic Design USA 2017 American Package Design Award.
Lois + Clark Optometry has been featured in the ArtCenter College of Design Student Gallery.
The brand's design is driven by the concept of going from ordinary to extraordinary. Just like how Clark Kent goes from ordinary journalist to extraordinary superhero, Lois + Clark embodies that value within its design. The opening ceremony in the packaging design emulates the action of Clark Kent pulling his shirt open to reveal his superhero identity.
The contact lens dispenser was 3D printed and made in-house with a fellow designer friend, Jibum Jung.
